H-E-B Visa Signature
By Alex Compton · Last verified
5% on H-E-B own brands and 1.5% everywhere, for the most beloved grocer in Texas.
Welcome Bonus
Under review
Current claim suppressed
Spend Requirement
Under review
Annual Fee
Under review
Last recorded terms remain in the history below
Credit Score
670+
(Good)
Historical Offers Chart
Every public offer change we've tracked. Hover for details, timing your application is worth hundreds of dollars.
No numeric welcome bonus recorded
This product has no points- or cash-denominated offer to plot. Dated no-offer observations, non-points benefits, corrections, and primary-source links remain preserved in the table below.
| Observed | Offer | Requirement | What changed | Evidence |
|---|---|---|---|---|
| 2026-06 | $0 | No recorded spend | Terms reconfirmedNo welcome offer | Archive record · no attached snapshot |
| 2024-09 | $0 | No recorded spend | Earliest recordLaunched without a public welcome bonus | Archive record · no attached snapshot |
Primary-source verification log
Append-only evidence ledgerEvent-level primary-source attachments begin with the September 2026 verification system. Older records remain visible but are not retroactively presented as evidenced.
Source checked 2026-06-11 · spot an outdated offer? Report a correction above.
Last Recorded Earning Rates
These terms are historical context and are not presented as current.
- 5xH-E-B brand products in store and heb.com ordersExcludes pharmacy, fuel, gift cards and restaurant counters
- 1.5xEverywhere else Visa is accepted
Last Recorded Credits
No statement credits, this card wins on earn rates, not coupons.
Last Recorded Benefits
Confirm availability and enrollment requirements with the issuer.
- ✦Cash back lands automatically, managed through Imprint's app-first servicing
- ✦Sibling Central Market Visa covers H-E-B's upscale banner
- ✦Available to residents of Texas, Louisiana, Arkansas, Oklahoma and New Mexico
Why it earns its spot
- +5% on own-brand groceries hits the products H-E-B shoppers actually buy
- +1.5% everywhere base beats most cobrand filler rates
- +No annual fee and real cash back, not store scrip
Where it costs you
- −Geographically locked to five states
- −The 5% excludes fuel, pharmacy and in-store restaurant purchases
- −No welcome bonus
The Compound Verdict
Imprint built H-E-B a card that matches the chain's cult status: a real 5% on house brands paid in actual cash, plus a respectable 1.5% floor everywhere else. For a Texas household that fills the cart with H-E-B labels weekly, this quietly out-earns most national grocery cards. If you live outside the footprint, it does not exist for you.
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