Credit Compound

Imprint

The fintech that is quietly eating the cobrand market: founded in 2020, it now powers cards for Turkish Airlines, H-E-B, Crate & Barrel, Brooks Brothers, Booking.com, Rakuten and more, with bank issuance through First Electronic Bank. The pitch to brands is faster launches and app-first servicing, and the pitch to cardholders is earn rates legacy issuers stopped offering years ago.

Application Rules

  • ▸Applications and servicing run through Imprint's own app and web flow, not a traditional bank portal
  • ▸One card per brand program; no published velocity or new-account rules yet
  • ▸Approvals report as First Electronic Bank on credit bureaus, not Imprint

Tracked Imprint Cards