Imprint
The fintech that is quietly eating the cobrand market: founded in 2020, it now powers cards for Turkish Airlines, H-E-B, Crate & Barrel, Brooks Brothers, Booking.com, Rakuten and more, with bank issuance through First Electronic Bank. The pitch to brands is faster launches and app-first servicing, and the pitch to cardholders is earn rates legacy issuers stopped offering years ago.
Application Rules
- ▸Applications and servicing run through Imprint's own app and web flow, not a traditional bank portal
- ▸One card per brand program; no published velocity or new-account rules yet
- ▸Approvals report as First Electronic Bank on credit bureaus, not Imprint
Tracked Imprint Cards
The only US card earning Miles&Smiles directly, gateway to one of the best award charts left.
5% on H-E-B own brands and 1.5% everywhere, for the most beloved grocer in Texas.
10% back across Crate & Barrel, CB2, Crate & Kids and Hudson Grace after the 2025 Imprint relaunch.
Up to 6x at Brooks Brothers with real dining and grocery categories underneath the oxford cloth.
Up to 6% back in travel credits on the world's biggest booking site, launched August 2025.