Custom Cash vs CFF
Automatic 5% vs activated 5%.

Citi Custom Cash
Citi
- Our rating
- 8.4/10
- Welcome bonus
- 20,000 points
- Bonus value
- ≈$200
- Annual fee
- $0
- Credits, max/yr
- $0
- Foreign txn fee
- 3%
Top earning rates
- 5x Top eligible category each cycle ($500 cap)
- 1x Everything else

Chase Freedom Flex
Chase
- Our rating
- 8.2/10
- Welcome bonus
- 20,000 points
- Bonus value
- ≈$200
- Annual fee
- $0
- Credits, max/yr
- $0
- Foreign txn fee
- 3%
Top earning rates
- 5x Rotating quarterly categories ($1,500 cap)
- 5x Chase Travel purchases
- 3x Dining and drugstores
- 1x All other purchases
The Compound Verdict
Our ratings give it to the Citi Custom Cash (8.4 vs 8.2). On current welcome offers, the Custom Cash brings the bigger first-year haul at ≈$200.
Read the full reviews for the complete math: Custom Cash review and CFF review, or put them side by side in the comparison tool.